All articles from Taylor Chenery

Taylor Chenery is VIP’s Ecommerce Product Director and has been in the beverage industry for 16 years. He started his career as a merchandiser and worked his way through sales and management roles for a variety of beer distributors and craft beer suppliers. This hands-on selling experience helped Taylor successfully build a winning strategy and roll out ecommerce at a large beer distributor from the ground up. He has first-hand knowledge on what success looks like, how to get there, and what obstacles to expect along the way. His boots on the ground experience focused on distributor sales rep adoption, retailer conversion, and supplier integration.