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Connect

Drive Sales with eCommerce Built for Beverage

Connect transforms how beverage distributors and bottlers do business with their retailers. The transactional part of a sales call or visit is now handled online. Retailers get to discover new items, manage invoices and make payments while distributors and bottlers get insights into purchase history and reorder suggestions.

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Benefits

A Better Way to Do Business

Stop wasting valuable sales rep time on simple reorders.

Always Available

Retailers browse portfolios, discover new products, and place orders on their own schedule. Your team gets time back to sell and build relationships not take routine orders.

Make Ordering a Breeze

With Connect, retail ordering is simple. They can browse relevant and tailored products based on their purchase history, easily reorder their staples, and leverage UPC scanning for a personalized ordering experience.

3-Tier Connectivity

Suppliers contribute product imagery and marketing assets that flow directly into distributor Connect sites. Distributors configure and schedule. Retailers order, discover, and manage invoices whenever they want.
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Product discovery

Portfolios Are Expanding, Connect Sells It All

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✦ AI-Powered Ordering

Connect utilizes AI to bring forward the products that retailers want to see. It looks at each retailer's shopping behavior and order history to present a custom look at your portfolio that is targeted and relevant to their needs.

Browse Any Way You Want

By category, brand, supplier, or sales rep recommendation. Retailers navigate the portfolio their way.

What's Hot and What's New

New Items, Suggested Items, and Trending Items are front and center on every retailer's homepage.

Ordering & account management

Streamlined Efficiencies: from Ordering to Accounting

Open 24/7 on Any Device

Desktop, tablet, or phone, plus full mobile app integration to the Google Play and Apple iOS stores.

Fast Reorder & Retailer Self-Service

Easy reorder, self-sign-up, customer pickup scheduling, and in-store UPC scanning for maximum flexibility.

Full Account Visibility

Order, invoice, and payment history built-in so retailers manage their business on their own time.

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DISTRIBUTOR MANAGEMENT

Customized for You and Your Retailers

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Your Brand, Your Experience

Full control of the look and feel of your Connect site branded for your distributor.

Targeted Marketing

Schedule customized in-app notifications and marketing assets to get the right products and promotions in front of the right accounts.

Built-In Analytics

Measure success within the application to see what's working, what's being ordered, and where to focus.

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THERE'S MORE

Explore Related Solutions

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iDIG

Analytics platform that gives distributors and suppliers visibility into how portfolio performance, ordering trends, and market share connect to Connect activity.

 
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VIP Sales App

Sales reps are always in the know through the Mobile Sales App. Within their routebook they will see who is active on Connect and see order updates in real time. We are planning integration to bring forward shopping behavior for sales reps to have a more consultative face-to-face sales call.

 
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KARMA

Account execution and CRM platform built for beverage, giving reps and managers a complete view of account relationships and activities.

 
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Frequently Asked Questions

Who deploys Connect — the distributor or VIP?

Distributors deploy Connect to their retail accounts. VIP’s Connect Experience Team handles implementation, onboarding, rollout, and monthly maintenance alongside the distributor's team. Retailers receive a customized ordering experience branded for their distributor relationship.

How does AI-powered search work in Connect?

Connect uses VIP's Smart Search technology, which learns from every search query and purchase action. It indexes product content from Item Catalog and continuously improves result relevance based on account-specific behavior — delivering ecommerce-quality search in a beverage distribution context.

How do suppliers get involved?

Suppliers are responsible for their content within Item Catalog which flows through to their distributor or bottlers' Connect sites.  It is a partnership between distributor/bottler and supplier to ensure that the retailer has a great experience online.

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