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Beverage Industry Events & Webinars

Have a look at our upcoming webinars and events. We would love to connect!
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In-Person Events

Tuesday, September 15

VIP Roadshow

Columbus, OH

 

We are thrilled to announce a series of four, one-day regional gatherings designed to move your teams beyond basic functionality. We’re bringing our product experts together to announce new AI and product functionality paired with high-value training.

Thursday, September 17

VIP Roadshow

Philadelphia, PA

 

We are thrilled to announce a series of four, one-day regional gatherings designed to move your teams beyond basic functionality. We’re bringing our product experts together to announce new AI and product functionality paired with high-value training.

Coming Soon (9)
March 31 - April 1, 2027

2027 VIP Summit

Dallas, TX

 

The VIP Summit is the industry’s flagship event where the entire beverage ecosystem comes together to network, collaborate, and learn.

More details, the complete agenda, and registration information will be available in the fall.

VIP Attending - Beverage Industry Events

September 13 - 15

IFDA Solutions Conference

San Antonio, TX
September 17 - 18

WSWA Women's Leadership Council Conference

Washington D.C.
September 17

WBWAO Fall Convention

Columbus, OH
October 11 - 14

NBWA Annual Convention & Product Showcase

Orlando, FL
November 8 - 9

Beer Insights Seminar

New York, NY
November 9 - 11

NBWA's Next Generation Conference

San Diego, CA

Webinars

Friday, August 28 | 2:00 pm EDT

The End of Guesswork: Introducing Predictive Order

Part of the the Get More From VIP with Katie & Carly series

 

Every order, predicted. Join Carly West and guest Tim Clark for a look at Predictive Order, a new feature coming to the VIP Sales appConnect, and eoTouch that automatically generates the right order quantity for every item at every account, before your reps even open the app.

Built from real buying patterns instead of a rep's memory or a stale par value, Predictive Order takes the guesswork out of every call. Reps sell instead of estimate, retailers stay stocked instead of running out, and the suggested order is ready the moment work begins.

Join us to see how Predictive Order works and what it means for your team.

Past Webinars

Smart Reporting with AI

Just describe what you want in plain English, and iDIG builds the report for you: measures, dimensions, time periods, and filters, all handled automatically. Ask "Show cases sold at Walgreens this year, split by county." and get your answer back, along with a plain-language summary of what it means and a suggested next step. Want it split differently or compared to last year? Just ask, and the report refines in real time.

Katie Choquette and Luke Beatty, iDIG Team Lead, will walk through it live; real questions, real reports, real time.

It's live in iDIG now, available to everyone at no extra cost during beta*. Come see it, then go try it yourself.

How to Grow Market Share with Connect

Every week your reps spend time on routine transactions is a week they’re not building new placements or growing accounts. Every week your portfolio is invisible between visits is a week competitors have an opening.

This session is built around closing both gaps, giving your reps back their selling time and giving your accounts a reason to order more, more often.

Here's what we'll cover:
  • How Connect replaces the transactional parts of every in-person sales call — driving larger orders, better account engagement, and less rep time on routine transactions
  • How AI-powered discovery delivers larger baskets and new placements without adding rep hours
  • How Ecommerce Manager aligns your online marketing with your business objectives, with the ability to plan ahead and measure success afterward
  • How retailer behavior analytics give you visibility into what's working, what's missing, and where the opportunity is

Let us be your Pricing Coordinator

If you’re ready to take your price reporting to the next level, then make plans to join us to learn about 99 Bottles Full Service. Note that this is not an app, rather it is a service where we take on sending your price communications to your retailers for you. With this service, you can automate your price reporting for as many chains as needed - whether that’s all of your chains or just a handful of your more complex ones. This service is entirely customizable to fit what’s best for your team. Carly West will be joined by Mike Foster to walk you through this unique service that allows us to take price reporting off of your plate entirely.