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Beverage Industry Events & Webinars

Have a look at our upcoming webinars and events. We would love to connect!
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In-Person Events

Coming Soon (9)
March 31 - April 1, 2027

2027 VIP Summit

Dallas, TX

 

The VIP Summit is the industry’s flagship event where the entire beverage ecosystem comes together to network, collaborate, and learn.

More details, the complete agenda, and registration information will be available in the fall.

VIP Attending - Beverage Industry Events

October 11 - 14

NBWA Annual Convention & Product Showcase

Orlando, FL
November 8 - 9

Beer Insights Seminar

New York, NY
November 9 - 11

NBWA's Next Generation Conference

San Diego, CA

Webinars

Tuesday, October 27 | 2:00 pm EDT

iDIG and KARMA Tips and Tricks from a Power User

Part of the the Get More From VIP with Katie & Carly series

 

Before joining VIP as a Product & Solutions Manager, Laura Melzow used iDIG and KARMA every day as part of a distributor team at a large distributor. Join us for a conversation about what she learned in the field and how you can apply it at your own operation.

You'll hear real-world stories on:

  • Setting up multi-location operations around what each site needs
  • Finding paper and spreadsheet processes worth moving into KARMA
  • Giving managers and leadership one view of performance with TeamBoards
  • Driving end user adoption
  • Time-savers like Targets, PFPs, Team Favorites, and the barcode scanner

Practical advice from someone who has done the work. Register today.

Past Webinars

Smart Reporting with AI

Just describe what you want in plain English, and iDIG builds the report for you: measures, dimensions, time periods, and filters, all handled automatically. Ask "Show cases sold at Walgreens this year, split by county." and get your answer back, along with a plain-language summary of what it means and a suggested next step. Want it split differently or compared to last year? Just ask, and the report refines in real time.

Katie Choquette and Luke Beatty, iDIG Team Lead, will walk through it live; real questions, real reports, real time.

It's live in iDIG now, available to everyone at no extra cost during beta*. Come see it, then go try it yourself.

How to Grow Market Share with Connect

Every week your reps spend time on routine transactions is a week they’re not building new placements or growing accounts. Every week your portfolio is invisible between visits is a week competitors have an opening.

This session is built around closing both gaps, giving your reps back their selling time and giving your accounts a reason to order more, more often.

Here's what we'll cover:
  • How Connect replaces the transactional parts of every in-person sales call — driving larger orders, better account engagement, and less rep time on routine transactions
  • How AI-powered discovery delivers larger baskets and new placements without adding rep hours
  • How Ecommerce Manager aligns your online marketing with your business objectives, with the ability to plan ahead and measure success afterward
  • How retailer behavior analytics give you visibility into what's working, what's missing, and where the opportunity is

Let us be your Pricing Coordinator

If you’re ready to take your price reporting to the next level, then make plans to join us to learn about 99 Bottles Full Service. Note that this is not an app, rather it is a service where we take on sending your price communications to your retailers for you. With this service, you can automate your price reporting for as many chains as needed - whether that’s all of your chains or just a handful of your more complex ones. This service is entirely customizable to fit what’s best for your team. Carly West will be joined by Mike Foster to walk you through this unique service that allows us to take price reporting off of your plate entirely.