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CCM

Chain Programs Are Only as Good as Their Execution. CCM Makes Sure Yours Deliver.

Chain Call Management (CCM) is VIP's platform for managing chain account pricing commitments, authorizations, display programs, and execution compliance for both distributors and suppliers. Plan programs in CCM, execute in the field and measure the performance to close the loop from contract to shelf.

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Benefits

From Program Planning to Proof of Execution

Centrally Managed

CCM centrally manages all pricing commitments, item authorizations, display programs, compliance deadlines and more so nothing falls through the cracks.

 

AI-Powered

Report the performance and trends of your chain program execution to understand what's working and what's not.

Cross-Tier

CCM helps suppliers manage program commitments and distributors receive program details and execute in the field.
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CHAIN AUTHORIZATIONS

The Right Items. The Right Accounts.

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From Chaos to Order

Manage chain account commitments and item authorizations in one centralized system.

Integrated Seamlessly

Pricing and authorization changes flow to the distributor's RAS automatically — no manual reconciliation.

Compliance Tracking Built-In

Compliance documentation and audit trails built in for supplier programs.

DISPLAY & EXECUTION MANAGEMENT

Incentivize Display Execution. Then Verify It.

✦ Ai-Powered

When CCM execution data flows into iDIG, AI-powered reporting can tell you which display programs are driving volume and which aren’t — by market, by account type, by SKU. You stop running programs on faith and start running them on data.

Share Programs Easily

Build incentivized display programs and communicate execution requirements to distributor reps.

Clear Lay of the Land

Centralized view of display program status — which accounts are complete, which are pending, which are overdue.

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SUPPLIER & DISTRIBUTOR ALIGNMENT

One Platform. Both Sides of the Relationship.

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Supplier Chain Management

Suppliers use CCM to manage program commitments, track distributor execution, and review compliance.

Distributor Chain Execution

Distributors use CCM to receive program details, execute in the field, and document performance.

Reporting that Closes the Loop

Combined with iDIG: plan programs in CCM, measure compliance and sales impact in iDIG — the closed loop every chain team needs.

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THERE'S MORE

Explore Related Solutions

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iDIG

The analytics platform that closes the loop — measure CCM program execution against depletion and market performance in real time.

 
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KARMA

CRM and field execution tool that works alongside CCM — capturing account-level visit data, surveys, and execution notes.

 
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Price 2.0

Supplier pricing management platform — CCM and Price 2.0 together cover the full chain management workflow from price structure to program execution.

 
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VIP Sales App

The mobile tool where field reps see CCM events and authorizations and execute on them in the trade.

Frequently Asked Questions

Who uses CCM — suppliers, distributors, or both?

Both. CCM is designed for the supplier-distributor relationship. Suppliers use CCM to build programs, manage pricing commitments, and track execution. Distributors use CCM to receive program details, push authorizations to reps, and document compliance. The platform creates shared visibility across both sides of the chain relationship.

How does CCM connect to iDIG for performance measurement?

CCM and iDIG form a closed loop: programs are built and executed in CCM, and performance is measured in iDIG. Execution data — placements, authorizations, program compliance — is available in iDIG alongside depletion, sales, and market data. AI reporting in iDIG can summarize program performance and flag issues without manual analysis.

Does CCM require VIP Beverage to function?

CCM integrates with VIP Beverage and eoStar route accounting systems for pricing and authorization data flow. The core CCM platform for program management and supplier-distributor communication can be used independently, with deeper integration available for distributors on VIP's RAS.

 

Ready to Close the Loop on Your Chain Programs?

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