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Price 2.0

Master Your Beverage Pricing with Confidence

Price 2.0 is VIP's supplier pricing platform built to create, manage, and publish price structures across the three-tier system with precision, compliance, and speed. Stop managing pricing in spreadsheets. Start managing it in a purpose-built system that understands how beverage pricing actually works.

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BENEFITS

Pricing That Flows From Supplier to Shelf

Price changes shouldn't take teams weeks to execute.

Streamline Your Price Management

Price 2.0 centralizes supplier price structure management including base prices, discount tiers, promotional allowances, and channel-specific pricing for streamlined collaboration and approvals.

Model Pricing Scenarios Safely

Model pricing changes, promotions, and proposed margins to understand the impact it will have on your bottom line. Collaborate with teams and implement custom approval workflows to ensure new pricing plans are signed off on before being released.

Compare Pricing Plans Against Actuals

Compare your approved pricing plans against actual distributor data reported daily. Catch discrepancies and confirm agreed upon rebates and depletion allowances before billback invoices are sent.
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PRICE STRUCTURE MANAGEMENT

Build Pricing That Reflects Your Strategy. Publish It With Confidence.

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Manage Complex Beverage Pricing

Create and manage supplier price structures - base pricing, tier discounts, promotional allowances, and off-invoice programs.

Maintain Channel-Specific Pricing

Channel-specific pricing: on-premise, off-premise, fine wine, big box stores - all managed from one platform.

Ensure Everything is Signed Off

Create price change workflows with approvals so everything is signed off on properly.

PRICING SANDBOX

Model Pricing Scenarios in a Safe Sandbox

Optimize Before You Publish

Adjust pricing structures to model the impact of different pricing scenarios.

Test the Pricing Mix

Try new base pricing, tier discounts, promotional allowances, and more to find the right pricing mix by channel, region, etc

✦ AI-Powered Pricing Reporting

Inform smart pricing decisions with AI-powered reporting. Ask how your pricing is performing in a specific market or which SKUs are experiencing margin compression with an AI pricing analyst.

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DISTRIBUTOR ALIGNMENT

Introduce Agile Pricing with Daily Distributor Data Reports

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Full Visibility, Only In VIP

See distributor sales invoice reporting daily that is only available in VIP.

Understand Your Depletion Allowances

Track depletion allowances as they accrue.

Make Changes Based on Data

See what is happening mid-promotion and make adjustments as necessary.

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THERE'S MORE

Explore Related Solutions

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CCM — Chain Call Management

Chain account pricing commitments and program execution managed in the same ecosystem as Price 2.0. Plan pricing in Price 2.0, execute chain programs in CCM.

 
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iDIG

Sophisticated reporting and AI analytics that tell you whether your pricing is working with depletion trends and margin performance by market.

 
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KARMA

CRM and field execution tool that gives distributor reps real-time visibility into active pricing programs and promotional offers at the account level.

 
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Frequently Asked Questions

Who uses Price 2.0?

Price 2.0 is primarily a supplier tool for creating and managing price structures across distributor markets. The platform serves any supplier that manages multi-state pricing across the three-tier system including beer, wine, spirits, and non-alcoholic beverages.

Why use Price 2.0 instead of a general pricing tool?

Price 2.0 was built for the complexities of beverage pricing across the three tier system. Instead of generic pricing tools which require customization to support the unique supplier-distributor relationships, Price 2.0 was created for the complexities of supplier pricing. With distributor sales data flowing into Price 2.0 daily, suppliers can make informed, data-driven decisions on their price plans to maximize profits.

Does Price 2.0 work for non-alcoholic beverage pricing?

Yes, Price 2.0 is an optimal choice for non-alcoholic beverage pricing including the ability to Track and edit pricing for each Retail Chain, accommodate exceptions for specific distributors, and help reconcile distributor and retailer incentives, giving non-alcoholic beverage operators a more comprehensive picture of their pricing and trade spend.

Does Price 2.0 integrate with iDIG for pricing analytics?

Yes. Price 2.0 combined with iDIG and aiDIG gives supplier teams a complete pricing intelligence loop: create and publish pricing in Price 2.0, then measure how it's performing in the market through iDIG. aiDIG adds conversational AI — ask pricing questions in plain language and get instant market-level answers.

 

Ready to Bring Precision and Control to Your Pricing?

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