Company

When People and Data Work Together, Everything Works Better

We empower people with the best insight and support, to help an entire industry flow better.

Learn More About Our Products

Empowering Beverage Distributors

VIP brings your data, teams, and workflows into one connected system so you can act with confidence.

See What Smarter Distribution Looks Like →

Precision for Beverage Suppliers

Gain unprecedented visibility into your depletion data and market performance. VIP connects distributor and retailer data so you can see performance from production to shelf.

Empower Visibility Today →

Precision for Beverage Retailers

VIP connects your inventory, sales, and reporting so you can stay ahead of demand.

Empower Smarter Inventory →

Clarity Replaces Complexity

VIP is the backbone of the three-tier beverage industry.

Coordination Replaces Chaos

VIP delivers technology that keeps relationships first.

Momentum Replaces Friction

We’re built to last because we’ve always been evolving.

Our History

Trace our history from our founding roots to our vision for the future.

2023

Acquired 99 Bottles

2025

Partnered with Warburg Pincus

2026

AI leader innovating toward the future of the beverage industry

1972

Founded by Howard Aiken

1976

Developed our first application

1990

Opened VIP’s headquarters in Colchester, Vermont

1998

Introduced our first mobile sales application

2001

Became an employee-owned company

Added our first supplier customer

2003

Acquired dBev

2005

Acquired WCS

2015

Acquired BDN

2017

Acquired Trade Pulse

2020

Acquired VISTAAR's US Beverage Alcohol business

2022

Acquired BizStride Logistics, eoStar, and Backbar

People Have Always Been at the Center of VIP

As a VIP employee, you’ll:

Take pride in supporting the systems that power an entire industry
Work with people who care deeply, think clearly, and solve problems with humility and precision.
Join a culture that trusts its people and invests in long-term benefits to encourage growth.

Careers at VIP