Skip to main content
Get a Demo
SUPPLIERS

Grow & Scale Your Brand

Once your product ships, do you actually know what's happening? VIP gives supplier teams the data, AI, and distributor alignment to drive smarter growth in every market.

Get a Demo
Explore AI at VIP
supplier hauling kegs through the brewery

What You're Facing

The supplier visibility problem is real.

blind-spot

Blind Spots

Once product ships to a distributor, visibility gets murky. Depletions, pricing, and shelf placement are often invisible until it's too late.
VIP gives you daily visibility into distributor depletions and inventory levels, with intuitive dashboards that turn complex sales data into clear market strategies.
noun-matrix-8030922-677FE0

Portfolio Complexity

Managing pricing, promotions, and programs across dozens of SKUs, multiple distributors, and 50-state compliance is a full-time job often done in spreadsheets.
VIP brings pricing discipline into one system, with tools to analyze price elasticity, manage promotional effectiveness, and keep your structure compliant across markets.
noun-align-1902754-677FE0

Distributor Alignment Gaps

Supplier growth targets and distributor execution plans rarely sync in real time. By the time misalignment shows up in data, the quarter is already at risk.
VIP creatse the collaboration layer between you and your distributors, syncing order plans and brand programs before misalignment turns into missed targets.
Supplier offerings

Empowering Beverage Suppliers

Do you know what your distributors actually sold yesterday?

The industry standard for supplier reporting, delivering daily visibility into distributor depletions and inventory levels across your entire network.

  • Aggregates depletion and inventory data from distributors daily so you're never flying blind
  • Tracks shipments and purchase orders to give you full supply chain visibility
  • Used by 1,600+ suppliers, representing the majority of beverage sales volume in the U.S.
Explore Supplier Solutions →
iDIG-vip-intelligence2 (1)

Are your sales numbers telling you a story, or just creating more questions?

An analytics engine built for the beverage industry that turns complex distributor data into actionable growth strategies.

  • Intuitive dashboards surface the KPIs that actually matter for brand performance
  • Drill down by market, distributor, SKU, or time period to find where you're winning and where you're not
  • Pairs directly with SRS and KARMA data for a complete picture of execution vs. targets
Explore iDIG →
iDIG reporting UI

How confident are you that your pricing is driving volume and not just sitting on a spreadsheet?

Advanced pricing tools that help suppliers analyze price elasticity and measure promotional effectiveness across markets.

  • Models pricing scenarios to understand how changes affect volume and margin
  • Analyzes promotional lift to help you invest in programs that actually move product
  • Supports smarter pricing decisions without the guesswork
Explore Price 2.0 →
Price 2.0 UI

Are your distributors ordering based on real demand, or just habit?

A seamless procurement interface that connects suppliers and distributors on a shared demand-driven ordering platform.

  • Gives distributors a plan-driven view of inventory and purchase orders to improve in-stock rates
  • Centralizes order requests so suppliers can make smarter production decisions aligned to actual demand
  • Reduces out-of-code risk and supply chain friction across your distributor network
OrderStream Portal UI

What if your retail accounts could order accurately from you around the clock?

An AI-powered B2B ecommerce platform that lets retailers place informed orders 24/7, reducing errors and strengthening relationships.

  • Gives retailers real-time inventory visibility and guided ordering through a modern digital interface
  • Reduces inbound order calls and manual entry for your sales team
  • Drives higher order accuracy and account satisfaction across your customer base
Explore Connect →
Connect UI

Explore Use Cases for Suppliers

Effective Pricing

Sales Execution

Market Intelligence

Reporting & Analytics

Demand Planning

Frequently Asked Questions

Does VIP work with distributors who don't use VIP's Beverage Route Accounting System?

Yes. VIP's data platform aggregates information across the three-tier network regardless of what system individual distributors use. iDIG provides market-wide visibility — not just into VIP distributor accounts. Your insight is comprehensive, not limited to your own distributor relationships.

What is the benefit of distributor data that VIP provides supplier customers?

Through VIP's Supplier Reporting Services, supplier customers get access to critical depletion visibility across their distributors. This data is key to informing chain management, pricing programs, and national account strategies. VIP's Supplier Reporting Services are unmatched in the industry due to the breadth and depth of distributor relationships across beer, wine, spirits, bottlers, and non-alcoholic beverage distributors.

Can supplier sales teams use VIP in the field?

Yes. VIP's mobile tools are designed for supplier reps who need market data on the go — account visit history, depletion trends, pricing visibility, and reorder opportunities available from any device. AI suggestions surface the right talking points before every account interaction.

See Why Beverage Suppliers Trust VIP

Get a Demo