We're Coming to Your City.

VIP Roadshow 2026 · Four Cities · Two Seasons · One Vision

A full day built for your whole team — strategic thought leadership in the morning and hands-on platform sessions in the afternoon for your end users. Stay all day, or come for the half that matters most to you. This is a free-to-attend event as a valued VIP customer.

Tampa, FL

June 9

Houston, TX

June 11

Columbus, OH

Sept 15

Philadelphia, PA

Sept 17

What is the VIP Roadshow?

A Day Designed Around You and Your Team

The VIP Roadshow is structured so that your whole organization can get value, no matter their role. Leadership and management will find the morning packed with strategic sessions on AI, industry vision, and where VIP is headed. End users and daily operators will want to stay for the afternoon's hands-on, role-specific platform deep dives. Lunch brings everyone together, and you're welcome to attend all day or just the half that's most relevant to you.

Each Roadshow will be from 9:00 am - 5:00 pm, with a Welcome Reception from 5:00 - 7:00 pm the evening prior to the Roadshow.

Meet and Greet

Join us the night before the event for light bites and beverages with the VIP team.

Morning: Thought Leadership

AI vision from VIP's CEO, industry trends, customer speakers, and a sneak peek at VIP's product roadmap — built for managers, directors, and VPs.

Lunch: For Everyone

Connect with fellow VIP customers over lunch with time to meet support and implementation specialists 1:1.

Afternoon: Hands-On Sessions

Expert-led, role-specific platform workshops for the people who use VIP every day — in the office, in the trade, and in the warehouse.

Tampa

Florida

June 9

Hotel Haya
1412 E. 7th Ave.
Tampa, FL 33605

Houston

Texas

June 11

Blossom Hotel Houston
7118 Bertner Ave.
Houston, TX 77030

Columbus

Ohio

Sept 15

The Junto
77 Belle St.
Columbus, OH 43215

Philadelphia

Pennsylvania

Sept 17

Delta Hotels Philadelphia Airport
500 Stevens Dr.
Philadelphia, PA 19113

8:00 - 9:00 am

8:00 - 9:00 am	Registration - Grab a coffee and snack before we get started for the day.
9:00 - 9:15 am	Welcome remarks - Kicking off the morning with a look at what's to come.
9:15 - 10:15 am	VIP's AI Agentic Future - Hear from VIP's CEO, Andrew Criezis on how we're embracing AI to transform how the beverage industry operates.
10:15 - 11:00 am	VIP Roadmap - Learn about where we're headed in the next six to 12 months.
11:00 - 11:15 am	Break
11:15 am - 12:00 pm	Smart reporting with AI - Learn how to turn your data into forward-looking signals with AI-powered analytics and reporting.
12:00 - 1:00 pm	Lunch
1:00 - 1:45 pm	AI Reporting Workshop - Now that you've seen how to leverage AI in your reporting, we'll do a working session of how to use new reporting capabilities.
1:45 - 2:30 pm	Sales Execution - Check out the latest enhancements to help your reps be more efficient and strategic with a focus on the Connect and Sales app.
2:30 - 2:45 pm	Break
2:45 - 3:30 pm	Supply Chain & Operations - Streamline your supply chain & operations with the latest in BizStride, OrderStream, and more.
3:30 - 3:45 pm	Wrap-Up & Recap

Why Attend?

6 Reasons to be in the Room

Get Hands-On

Skip the slide deck and get into the platform. Expert-led, role-specific workshops mean you leave with skills, not just notes.

Learn What's New

From in-the-office to in-the-trade to the warehouse, explore what's been built across the full VIP platform from the people who built it.

Hear Real Customer Stories

Peer speakers share how they're using VIP to drive growth, improve operations, and stay ahead in a competitive market.

Meet Your Support Team

Face time with VIP implementation and support specialists. Ask the questions you've been saving. Get answers over lunch.

Sneak Peek: What's Ahead

Get an exclusive look at VIP's big-bet product roadmap from the product team — before it's announced anywhere else.

It's Free!

We are excited to be coming to our customers and are happy to host you.

Built For Your Role

For Sales & Trade Teams

Sell More. Sell Smarter.

The VIP Roadshow is where KARMA, CCM, and mobile apps come together for a hands-on deep dive tailored to the people who live in the trade every day.

Explore new features in KARMA and VIP Merchandising with guided walkthroughs
See how top-performing reps are using mobile tools in the field
Learn CRM and trade execution best practices from peers
Bring back one workflow improvement you can implement immediately

For Executives & Directors

Align Strategy to Technology

Hear where VIP is going directly from the top. The AI vision session and product roadmap preview are designed to give you the context to make better decisions about your technology investments.

For Operations Teams

Run Your Operation at Full Capacity

Whether you're managing a warehouse floor, routing a fleet, or overseeing daily delivery ops, the VIP Roadshow gives you a direct line to the tools that improve execution from EasyPick to BizStride to OrderStream.

Deep-dive into warehouse operations tools with hands-on workshops
Learn routing and delivery optimization strategies from VIP experts
See how other operators are reducing errors and picking faster
Connect directly with implementation support specialists