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VIP Roadshow 2026 · Four Cities · Two Seasons · One Vision

A full day built for your whole team — strategic thought leadership sessions paired with hands-on platform training for your end users. In addition, a team of subject matter experts will be on hand throughout the day for one-on-one conversations, and we encourage you to stick around after the presentations for Happy Hour! This is a free-to-attend event as a valued VIP customer.

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Tampa, FL

June 9

Houston, TX

June 11

Columbus, OH

Sept 15

Philadelphia, PA

Sept 17

What is the VIP Roadshow?

A Day Designed Around You and Your Team

The VIP Roadshow is a. beverage industry conference, structured so that your whole organization can get value, no matter their role. Leadership and management will find the morning packed with strategic sessions on AI, industry vision, and where VIP is headed. End users and daily operators will benefit from the hands-on, role-specific platform deep dives. 

Each Roadshow will be from 9:00 am - 3:30 pm, followed by a Happy Hour.

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Meet and Greet

Join us when the presentations conclude for light bites and beverages with the VIP team.

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Thought Leadership

AI vision, industry trends, customer speakers, and a sneak peek at VIP's product roadmap — built for managers, directors, and VPs.

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Lunch: For Everyone

Connect with fellow VIP customers over lunch with time to meet support and implementation specialists 1:1. 

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Hands-On Sessions

Expert-led, role-specific platform workshops for the people who use VIP every day — in the office, in the trade, and in the warehouse.

city skyline of Tampa, location of June 9, 2026 Roadshow

Tampa

Florida

June 9

Hotel Haya
1412 E. 7th Ave.
Tampa, FL 33605

city skyline of Houston, Texas, location of June 11, 2026 roadshow

Houston

Texas

June 11

Blossom Hotel Houston
7118 Bertner Ave.
Houston, TX 77030

city skyline of Columbus, location of the September 15, 2026 roadshow

Columbus

Ohio

Sept 15

The Junto
77 Belle St.
Columbus, OH 43215

city skyline of Philadelphia, location of September 17, 2026 roadshow

Philadelphia

Pennsylvania

Sept 17

Delta Hotels Philadelphia Airport
500 Stevens Dr.
Philadelphia, PA 19113

Agenda

8:00 - 9:00 am

 Registration - Grab a coffee and snack before we get started for the day.

9:00 - 9:15 am

 Welcome remarks - Kicking off the morning with a look at what's to come.

9:15 - 9:45 am

 VIP's AI Agentic Future - Hear how we're embracing AI to transform how the beverage industry operates.

9:45 - 10:15 am

 VIP Roadmap - Learn about where we're headed in the next six to 12 months.

10:15 - 10:30 am

Break

10:30 - 11:00 am

Smart reporting with AI - Learn how to turn your data into forward-looking signals with AI-powered analytics and reporting. Bring your laptops to log in and try it out.

11:00 - 11:30 am

Revenue Management - Learn more about Chain Call Management (CCM), PriceStream, and 99 Bottles Full Service.

11:30 am - 12:00 pm

Optimize your routing with BizStride

12:00 - 1:00 pm

Lunch

1:00 - 1:30 pm

Sales Execution - Check out the latest enhancements to help your reps be more efficient and strategic with a focus on Connect and the Sales app.

1:30 - 2:00 pm

Supply Chain & Operations - Streamline your supply chain & operations with the latest in BizStride, OrderStream, and more.

2:00 - 2:15 pm

Break

2:15 - 2:45 pm

Optimal Inventory for Maximum Profit with OrderStream

2:45 - 3:15 pm

Customer Story - Hear from one of your peers about the success they have had implementing a VIP app.

3:15 - 3:30 pm

Wrap-Up & Recap

3:30 - 5:00 pm

Happy Hour!

All day!

Meet with your VIP contact and subject matter experts. 
Why Attend?

6 Reasons to be in the Room

Get Hands-On

Skip the slide deck and get into the platform. Expert-led, role-specific workshops mean you leave with skills, not just notes.

Learn What's New

From in-the-office to in-the-trade to the warehouse, explore what's been built across the full VIP platform from the people who built it.

Hear Real Customer Stories

Peer speakers share how they're using VIP to drive growth, improve operations, and stay ahead in a competitive market.

Meet Your Support Team

Face time with VIP implementation and support specialists. Ask the questions you've been saving. Get answers over lunch.

Sneak Peek: What's Ahead

Get an exclusive look at VIP's big-bet product roadmap from the product team — before it's announced anywhere else.

It's Free!

We are excited to be coming to our customers and are happy to host you. 

Beverage Industry Conferences, Built For Your Role

For Sales & Trade Teams

Sell More. Sell Smarter.

The VIP Roadshow is where KARMA, CCM, and mobile apps come together for a hands-on deep dive tailored to the people who live in the trade every day.

  • Explore new features in KARMA and VIP Merchandising with guided walkthroughs
  • See how top-performing reps are using mobile tools in the field
  • Learn CRM and trade execution best practices from peers
  • Bring back one workflow improvement you can implement immediately
For Executives & Directors

Align Strategy to Technology

Hear where VIP is going. The AI vision session and product roadmap preview are designed to give you the context to make better decisions about your technology investments.



For Operations Teams

Run Your Operation at Full Capacity

Run Your Operation at Full Capacity

Whether you're managing a warehouse floor, routing a fleet, or overseeing daily delivery ops, the VIP Roadshow gives you a direct line to the tools that improve execution from EasyPick to BizStride to OrderStream.

  • Deep-dive into warehouse operations tools with hands-on workshops
  • Learn routing and delivery optimization strategies from VIP experts
  • See how other operators are reducing errors and picking faster
  • Connect directly with implementation support specialists

Register today!