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Beverage Industry Events & Webinars

Have a look at our upcoming webinars and events. We would love to connect!
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In-Person Events

Tuesday, September 15

VIP Roadshow

Columbus, OH

 

We are thrilled to announce a series of four, one-day regional gatherings designed to move your teams beyond basic functionality. We’re bringing our product experts together to announce new AI and product functionality paired with high-value training.

Thursday, September 17

VIP Roadshow

Philadelphia, PA

 

We are thrilled to announce a series of four, one-day regional gatherings designed to move your teams beyond basic functionality. We’re bringing our product experts together to announce new AI and product functionality paired with high-value training.

March 31 - April 1, 2027

2027 VIP Summit

Dallas, TX

 

The VIP Summit is the industry’s flagship event where the entire beverage ecosystem comes together to network, collaborate, and learn.

More details, the complete agenda, and registration information will be available in the fall.

VIP Attending - Beverage Industry Events

wineAndSpirits
September 17 - 18

WSWA Women's Leadership Council Conference

Washington D.C.
October 11 - 14

NBWA Annual Convention & Product Showcase

Orlando, FL
November 9 - 11

NBWA's Next Generation Conference

San Diego, CA

Webinars

Tuesday, July 21 | 2:00 pm EDT

Smart Reporting with AI

Part of the the Get More From VIP with Katie & Carly series

 

Discover how AI-powered analytics is transforming the way you work with iDIG. In this webinar, Katie Choquette will be joined by special guest Luke Beatty, iDIG Team Lead, to introduce VIP’s new AI reporting features that turn plain-English questions into reports and data summaries, no manual pulls or formula-wrangling required. 

You bring the question and the angle; AI removes the manual work at every step, helping you turn everyday data into forward-looking signals for your business. Join us to see this powerful new AI feature in action and learn how it can streamline your reporting workflow.

See you there!

Friday, July 10 | 2:00 pm EDT

How to Grow Market Share with Connect

Part of the the Get More From VIP with Katie & Carly series


Make plans to join Katie Choquette for this free 30-minute session. We'll cover:

  • How Connect replaces the transactional parts of every in-person sales call — driving larger orders, better account engagement, and less rep time on routine transactions
  • How AI-powered discovery delivers larger baskets and new placements without adding rep hours
  • How Ecommerce Manager aligns your online marketing with your business objectives, with the ability to plan ahead and measure success afterward
  • How retailer behavior analytics give you visibility into what's working, what's missing, and where the missed opportunity is

Don't miss it! Register now. 

Past Webinars

Wait. What? You're not using OrderStream?

If you are still managing inventory with manual spreadsheets, you are leaving money on the table. In this comprehensive overview, we break down exactly how OrderStream transforms the procurement process. In this session, you will discover:

  • The Purchaser's Advantage: A real "Day in the Life" look at how automation saves hours of administrative work.

  • Platform Highlights: Deep dives into dynamic dashboard reporting and seamless integration with iDIG daily reports.

  • Real-World Results: Unfiltered insights and success stories from current VIP distributors.

How to Succeed with OrderStream

Ready to move from reactive ordering to proactive supply chain mastery? This deep-dive training session gives you the exact blueprint for implementing and scaling OrderStream across your organization. In this session, we will cover:

  • Mastering the Demand Plan (Order Planning): Learn how to strategically review and adjust your numbers for real-world events.
  • Data-Driven Forecasting (Order Create): See how to leverage our algorithms to generate highly accurate, automated purchase orders.
  • Seamless Implementation: Get a step-by-step guide on exactly how to prepare your team and warehouse for a successful setup.
  • What's New: Get an exclusive look at the latest featured enhancements designed to make purchasing even easier.

Get More With VIP - OrderStream

This webinar provides an overview of Order Stream, a demand-driven ordering and forecasting tool designed for distributor and bottler customers. Challenges addressed by Order Stream

The solution is designed to mitigate three primary beverage industry challenges:

  • Out-of-Stocks: Prevents lost sales, revenue, and potential loss of permanent retail shelf space to competitors. It also reduces the administrative burden and logistical costs associated with "hot shot" emergency deliveries.

  • Surplus Inventory: Helps avoid tying up capital in excess stock, reduces inefficient warehouse handling, and decreases the risk of product becoming unsellable due to code dates.

  • Code Dates: Addresses the risks of poor inventory management that can lead to product waste and costly manual returns.