Laptop with Connect (3)

Ecommerce Ordering Retailers Expect. Delivered.

Connect is VIP’s ecommerce platform built for beverage distribution. It gives your accounts a modern ordering experience — and gives your team back the time they're spending on things a platform should handle.

New Placement Recommendations

AI and machine learning identifies what would sell best in each account that they don't carry today. New placements happen between visits, at every account in the base, without adding rep hours.

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Retailers Manage Their Account Anytime on Any Device

Larger orders, better account engagement, less rep time on routine transactions.

Supplier-Provided Content From Day One

Accurate product content and timely campaigns without manual work or IT.

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What Connect Gives Your Business

Give your team a direct channel to every account.

Routine reorders eat your reps' selling time. Invoice questions reach your accounting team instead of getting answered in the platform. Supplier images get managed manually instead of loading automatically. New placements don't happen because your portfolio is invisible between visits. Connect is built specifically to solve all of that — and give every part of your team time back

What Your Retail Accounts Get

A modern shopping experience that keeps your accounts engaged and coming back.

The easier it is for retail accounts to order, discover, and manage their relationship with you, the more they engage. Connect gives every account a single destination to browse your catalog, discover new products, reorder quickly, and manage invoices — all on their own schedule.

Supporting Features:

Ecommerce Manager

Full control over site setup and marketing campaigns with an easy-to-use interface — aligns your online marketing with your brand plans giving you the ability to plan ahead and measure success afterward. No IT required.

Retailer Behavior Analytics

Tracks account movement and actions throughout the site, giving you visibility into what’s working, what’s missing, and where the missed opportunity is.

Supplier Content Integration

Supplier-provided assets and digital marketing content available from day one — accurate product content and timely campaigns without manual work.

Native VIP Beverage and eoStar Integration

Orders flow directly into your existing route accounting system — no re-entry, no data mismatch, no separate reconciliation.

Larger orders, better account engagement, and less rep time on routine transactions. Your marketing stays aligned with your brand plans. Every transaction becomes an opportunity.

Supporting Features:

AI Search

Learns from every search and purchase to surface the right products through typo tolerance, smart synonyms, and re-ranking — retailers find what their looking for and discover what they weren't.

New Placement Recommendations

AI and machine learning leverages product data to highlight what would sell best in an account that they don't carry today - larger baskets and new placements without adding rep hours.

New Items, Suggested Items, and Trending Items

Surfaced to retailers, giving them a personalized ordering experience.

24/7 Self-Service

Retailers order, check invoices, and manage their account anytime on any device — larger orders, better account engagement, less rep time on routine transactions.

Larger orders, better account engagement, less rep time on routine transactions.

You Won't Do This Alone.

Connect customers are set up for success with the Connect Experience Team. They manage onboarding, train your team, help build your go-to-market strategy, and stay engaged after launch to make sure you’re hitting your goals.

Goal Setting

Clearly defined goals and a guide to help ensure you achieve them.

Direct Assistance

Seamless onboarding, training, and go-to-market strategy from day one.

Ongoing Support

Best practices and ongoing support that grows with your operation.

Frequently Asked Questions

Get answers to common questions about how Connect works, what makes it different, and how to get started.

How is Connect different from Retailer Portal?

Retailer Portal has provided a reliable reorder system, but Connect is a full B2B ecommerce platform. You get complete control over site setup and marketing campaigns through Ecommerce Manager—aligned with your brand plans, with the ability to schedule ahead and measure results. AI-powered discovery drives new placements. Retailer behavior analytics track account actions throughout the site, giving you visibility into what's working and where opportunity exists. Supplier-provided assets and digital marketing content are available from day one. The value goes well beyond what an ordering portal delivers.

How does the AI discovery work?

Connect's AI search learns from every search and purchase to surface the right products through typo tolerance, smart synonyms, and re-ranking—so retailers find what they're looking for and discover what they weren't. New placement recommendations use AI and machine learning to highlight what would sell best in an account that they don't carry today. This means larger orders and new placements without adding rep hours.

What does implementation look like?

Connect customers partner with our Connect Experience Team who manage the full process: onboarding, item data, platform setup, team training, and go-to-market strategy. Most distributors go live in weeks.

The Connect Experience Team defines clear goals with you from day one and stays engaged after launch to help ensure you achieve them.

Does Connect integrate with my existing system?

Yes. Connect is optimized for VIP Beverage and eoStar. Orders route directly into your route accounting system. Your Mobile Sales App updates in real time including changes in inventory, pricing, and discounts.

Built for the Beverage Industry, Optimized with AI

Connect gives your team full control and your retail accounts a modern ordering experience. Orders flow directly into your route accounting system, your marketing stays aligned with brand plans, and every transaction becomes an opportunity to grow.

Talk to our team to learn how Connect can turn every transaction into an opportunity.