Route accounting, warehouse management, sales execution, supplier reporting, trade promotion, and AI — purpose-built for the three-tier system for over 50 years.
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Distributor Customers
Supplier Customers
Years Exclusively in Beverage
VIP's sales execution suite gives every tier of the three-tier system the tools to sell smarter and execute better. Brand Builder and 99 Bottles help suppliers tell compelling product stories that move cases. Brand Finder connects consumers directly to retail partners. CCM centralizes chain account communication, authorizations, and execution tracking. Connect gives retailers an AI-powered B2B ecommerce platform to place informed orders 24/7. VIP Sales equips field reps with real-time order entry and live inventory. VIP Merchandising and VIP POS keep shelf space and marketing assets optimized at retail.
At the center of it all is KARMA — the beverage industry's leading CRM, built specifically for the three-tier system to drive accountability and elite execution at every account.
From the warehouse floor to the last mile, VIP gives your team real-time control over every step of fulfillment. EasyOps puts back-office management in supervisors' hands on the floor. EasyPick boosts picking speed and accuracy on any device. Truck Loading ensures every route leaves the dock on time. And VIP Delivery gives drivers everything they need for efficient routing and digital proof of delivery.
When your warehouse runs right, smarter inventory decisions are next. See how OrderStream uses advanced demand planning to optimize inventory levels and eliminate out-of-code product loss.
VIP's distribution operations platform gives distributors the foundation to run a tighter, more profitable operation. Beverage unites route accounting, financials, and inventory into a single high-performance platform — one source of truth for everything that moves through your business. BizStride Logistics maximizes fleet profitability with sophisticated routing software that reduces miles driven and improves on-time delivery rates.
VIP's supplier tools give your team the intelligence and execution capability to win at every level of the three-tier system. CCM centralizes chain account communication, authorizations, and execution tracking for your highest-volume accounts. 99 Bottles handles the unique rotation and storytelling needs of craft and specialty brands. iDIG turns distributor data into actionable insights that move the needle on the KPIs that matter most. And KARMA drives accountability and elite execution by tracking every sales call, survey, and task across your entire network.
VIP doesn't serve retail, logistics, or manufacturing. It serves the three-tier beverage system — and only the three-tier beverage system. Every feature, every integration, every data model has been built around how beverage actually works.
80% of beer distributed in the U.S. flows through VIP systems. That's not a marketing claim — it's the consequence of building the right product for the right industry for over five decades.
Most software vendors serve one tier. VIP serves all three — and increasingly builds the connections between them. When a supplier's pricing updates flow directly to a distributor's system, or a retailer places a digital order that routes straight into a distributor's route accounting software, that's VIP.
"VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more."
Laura Melzow
Strategic Technology Manager, Glazer's Beer & Beverage"CCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure."
Sara St. Jean
Senior Data Manager, Congo Brands"OrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had."
Tyler Kehoe
Business Support Manager, WP Beverages"The VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy. The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business."
Barry Gottesman
Director of Operations, Bob Hall LLCDistributors, suppliers, retailers — there's a VIP solution built for how you work.