The Platform Behind Beverage Operations

Route accounting, warehouse management, sales execution, supplier reporting, trade promotion, and AI — purpose-built for the three-tier system for over 50 years.

VIP Brand Finder Platform Interface

425+

Distributor Customers

1,600K

Supplier Customers

50+

Years Exclusively in Beverage

One Platform. Every tier. Every workflow.

Sales Execution

VIP's sales execution suite gives every tier of the three-tier system the tools to sell smarter and execute better. Brand Builder and 99 Bottles help suppliers tell compelling product stories that move cases. Brand Finder connects consumers directly to retail partners. CCM centralizes chain account communication, authorizations, and execution tracking. Connect gives retailers an AI-powered B2B ecommerce platform to place informed orders 24/7. VIP Sales equips field reps with real-time order entry and live inventory. VIP Merchandising and VIP POS keep shelf space and marketing assets optimized at retail.

At the center of it all is KARMA — the beverage industry's leading CRM, built specifically for the three-tier system to drive accountability and elite execution at every account.

KARMA-UI-2

What Makes VIP Different From Every Other Software Vendor?

checkbox-icon

Built Exclusively For Beverage

VIP doesn't serve retail, logistics, or manufacturing. It serves the three-tier beverage system — and only the three-tier beverage system. Every feature, every integration, every data model has been built around how beverage actually works.

checkbox-icon

Scale That Proves It

80% of beer distributed in the U.S. flows through VIP systems. That's not a marketing claim — it's the consequence of building the right product for the right industry for over five decades.

checkbox-icon

Connecting All Three Tiers

Most software vendors serve one tier. VIP serves all three — and increasingly builds the connections between them. When a supplier's pricing updates flow directly to a distributor's system, or a retailer places a digital order that routes straight into a distributor's route accounting software, that's VIP.

What customers say about VIP

 

"VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more."

glazers-logo

Laura Melzow

Strategic Technology Manager, Glazer's Beer & Beverage

"CCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure."

congo-brands-logo

Sara St. Jean

Senior Data Manager, Congo Brands

"OrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had."

wp-beverages-logo

Tyler Kehoe

Business Support Manager, WP Beverages

"The VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy. The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business."

bob-hall-logo

Barry Gottesman

Director of Operations, Bob Hall LLC

Ready to see how VIP fits your operation?

Distributors, suppliers, retailers — there's a VIP solution built for how you work.