We're thrilled to share that the full agenda for the 2026 VIP Roadshows has been released — and if you're in Florida or Texas, your event is coming up fast.
The Roadshows kick off in Tampa on June 9 at Hotel Haya, followed by Houston on June 11 at Blossom Hotel Houston. Fall dates follow with Columbus on September 15 and Philadelphia on September 17. Best of all, this is a free event for VIP customers.
A Full Day Built for Your Whole Team
Each event runs 9:00 am – 4:00 pm, with a Welcome Reception the evening prior from 5:00 – 7:00 pm — a great chance to connect with the VIP team over light bites before the main event. Attendance is flexible: stay all day, or come for the half that's most relevant to you.
The Agenda at a Glance
The morning is designed for leadership and management, opening with welcome remarks and a keynote from VIP CEO Andrew Criezis on VIP's AI Agentic vision and how it's transforming the beverage industry. That's followed by a product roadmap preview — an exclusive look at where VIP is headed in the next 6–12 months — and a session on smart reporting with AI-powered analytics.
After lunch (a great opportunity to connect 1:1 with VIP support and implementation specialists), the afternoon shifts to hands-on, role-specific platform workshops covering:
Why You Should Be in the Room
Whether you're in sales, operations, or the executive suite, the Roadshow is structured to deliver real value for your role — from peer customer speakers sharing how they're driving growth, to hands-on workshops you can act on immediately when you're back at the office.
Spots are filling up — don't miss your closest event.
Visit vipinsights.com/roadshow-vip-2026 to register.
Prefer to watch a webinar? Join host Dana Farr and special guest Nick Kyratzis for the latest installment of the Ecommerce webinar series. They will showcase some impactful new features that have recently been added to Connect, such as self sign-up, dock sales, and UPC scanning. Learn how these updates will streamline processes, improve the ordering experience for your customers, and boost your operational efficiency.
Watch now in the VIP Help Center!
In the fast-paced world of beverage distribution, the gap between a "good" operation and a "great" one is often defined by the friction in the ordering process. As customer expectations for "anywhere, anytime" fulfillment grow, your digital tools need to do more than just take orders — they should actively reduce your administrative burden.
These latest and upcoming enhancements to Connect are designed to do exactly that. By making fulfillment options flexible, utilizing mobile hardware for ordering precision, and automating onboarding, these features allow you to scale your business without scaling your headcount.
Before we get into the updates to Connect, we want to share an exciting look behind the scenes. Efficiency isn't just about software—it’s about the people standing behind it. To ensure you have the resources you need to thrive, we have doubled the size of the Connect Experience team. This expansion means faster response times, more hands-on guidance, and a deeper commitment to helping you optimize your digital storefront.
Not every retail need fits into a standard delivery window. Whether a customer is facing an unexpected weekend rush or a simple inventory gap, they occasionally need product faster than a truck can get there. To bridge that gap, Connect now supports dock sales, also known as pickup orders.
This feature allows retailers to satisfy urgent stock needs while giving you full control over the fulfillment workflow. With customizable settings for schedules and cutoffs, you can improve customer service without disrupting your warehouse operations.
To learn more, see Connect | Dock sales.
Our new in-platform notifications serve as a central hub for essential updates. The new Notifications window streamlines communication by ensuring retailers see exactly what they need, exactly when they need it.
To learn more, see Connect | Communications.
We’ve made it easier than ever for retailers to find and accurately order the right products.
The era of managing new account requests through manual forms and back-and-forth emails is over. With Connect’s upcoming self sign-up feature, retailers can simply follow a distributor-specific link to sign themselves up, rather than waiting for your team to manually process a request.
This is especially helpful for handling high retail staff turnover, and while it accelerates onboarding, you maintain full control through an integrated approval step. Keep an eye out for more details on this upcoming release!
We are constantly evolving to make your ecommerce experience smoother and more profitable. Log in today to see these updates in action, and reach out to our newly expanded Connect Experience Team to learn how to get the most out of your digital toolkit.
Test your knowledge with a quick four-question multiple choice quiz. Everyone who answers all four questions correctly will go into a drawing for a VIP prize pack.
Click here to take the quiz.
Congratulations to Annie Latuscha (Valley Beverage), they were the lucky winner chosen from all those that got all three questions correct last month!
Prefer to watch a webinar? Join Stephanie Buckwalter to learn about managing retailer contact info directly from KARMA. Unlock the power of a complete relationship manager by linking multiple contacts to a single account and tracking every detail in one centralized hub. Contacts are shared across KARMA, Beverage, iDIG, and mobile applications, ensuring that any updates are automatically synchronized across all your platforms.
Watch now in the VIP Help Center!
While you likely know KARMA as a powerful operational tool, it’s also designed to function as a comprehensive Customer Relationship Manager (CRM).
By leveraging the Contacts feature in KARMA, you can move past simple spreadsheets and keep your entire team aligned on the people behind the accounts.
No more hunting through old emails or sticky notes to find a buyer’s cell phone number. KARMA allows you to link multiple contacts to a single account, creating a digital Rolodex that the whole team can access.
You can track more than just professional titles:
The most powerful aspect of managing contacts within the VIP ecosystem is the automatic synchronization. When a sales rep updates a phone number on their mobile app in the field, that change is immediately reflected across:
This ensures that whether you are at your desk or on a delivery route, you are always working with the most current information.
Maximizing your relationship data is straightforward across all your platforms:
|
Platform |
Capabilities |
Learn more |
|
The KARMA website |
Full control: Add, edit, search, and export contact lists. |
|
|
iDIG |
View contact lists and manage details directly within your data dashboards. |
|
|
VIP mobile apps |
Perfect for the field; quickly add or update contacts on the go. |
Navigate to the Contacts tab of your VIP mobile app. |
|
Beverage |
View contacts by account to ensure office staff stays informed. |
Navigate to the Contacts panel of Work with Retailers. |
Stop just managing accounts—start strengthening relationships. By centralizing your contacts today, you’re ensuring your team has the insights they need to provide a personalized, professional experience every time they walk through a retailer's door.
We'll be at these events. Please stop by to say Hi!
Beer Marketers Insights Spring Conference. June 2 - 3 in New York, NY
VBWA/VWWA Annual Joint Convention. June 14 - 16 in Hilton Head, SC.
GBWA 86th Annual Convention. June 21 - 24 in Sea Island, GA.
Hemp Beverage Expo. June 17 - 18 in Austin, TX
*VIP will be presenting about AI at this event.