Take the Next Step for Your Business

In your demo a VIP rep will give:

Recommendations specific to your use case
Personalized product walk-through
Clear next steps and pricing

A Unified Ecosystem for Suppliers, Distributors, and Retailers

Empowering Smarter Decisions

Why leading beverage distributors and suppliers choose VIP: it unifies three-tier data across operations, sales, and supplier insights—so you can reduce friction, move faster, and make decisions with confidence.

For Distributors

Recover Your Margins

Stop losing money on inefficient routes and out-of-stocks. We show you how to use VIP’s warehouse and routing tools to automate your team spends less time on paperwork and more time selling.

For Suppliers

Own the Shelf

Get real-time visibility into depletions and retail execution. No more waiting weeks for data—see exactly how your brands are performing today and adjust your trade spend with confidence.

For Retailers

Eliminate Friction

Modernize your ordering process with VIP. Gain access to real-time inventory, digital payments, and data‑driven recommendations from your VIP data that ensure you never miss a sale.

Decades of Data Powering the Smartest Beverage Technology Ecosystem

The Industry Data Warehouse

Unlike general AI models, our foundation is built and trained on decades of deep market data, industry context, and complex regulatory compliance across the three-tier network.

Flexible and Interoperable

With integrations and APIs, we adopt a flexible approach to ensure you get the most out of your systems working with VIP.

Agents that Reason, Guide, and Act

Tools that don't just "show charts" or summarize data, but agents that offer guided recommendations and perform complex tasks end-to-end.

Security & Trust

We remain trusted stewards of your data with enterprise-grade governance.

"VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more.!"

Laura Melzow

Strategic Technology Manager, Glazer's Beer & Beverage

"CCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure."

Sara St. Jean

Senior Data Manager, Congo Brands

"OrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had."

Tyler Kehoe

Business Support Manager, WP Beverages

"The VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy. The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business."

Barry Gottesman

Director of Operations, Bob Hall LLC